Your Brand Strategy Workshops
With brand projects we take on, we begin with brand strategy workshops.
Your brand is not a product or service – its an opinion or feeling that is formed in the subconscious mind of your target audience. How do you connect your business to the subconscious mind of your customer or client?
A brand strategy is different to a marketing strategy, and both should work together. Once you understand your brand then you can understand how to sell your product or service. To understand your brand, and make the subconscious connection to your audience, we must start with brand strategy.
The purpose of these workshops is to give you a holistic understanding of your business from your brand perspective, which gives you a roadmap for your brand success. The workshops then empower us to design a more complete, and more powerful visual brand for your business.